TITLE

Intangible ignorance

AUTHOR(S)
Smith, Craig
PUB. DATE
October 2006
SOURCE
Marketing (00253650);10/4/2006, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on understanding of the value of brands. The intangible assets are transforming management and reporting practice which makes a strong argument that such assets are more important than ever to all stakeholders in a business. The value of brands measured figuratively and financially has a good impact all round.
ACCESSION #
22702880

 

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