TITLE

INSIDE THE PRINT MEDIA PLAN

AUTHOR(S)
Mickey, Bill
PUB. DATE
October 2006
SOURCE
Folio: The Magazine for Magazine Management;Oct2006, Vol. 35 Issue 10, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents some notes on the print media plan. A recent report by Veronis Suhler Stevenson, a private equity and mezzanine capital fund management company, concludes that total spending on media and communications is expected to rise 7.2 percent in 2006 to $961.9 billion, following the 2002 increase of 6.3 percent. A key finding of that study, however, notes that standard print advertising growth is being suppressed by increasing marketing options.
ACCESSION #
22699382

 

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