It's the Network

Graczewski, Ensign Tim
October 2006
U.S. Naval Institute Proceedings;Oct2006 Supplement, p24
Conference Proceeding
The article reports that the advertising campaign of Verizon Wireless with the tagline "It's the network" can serve as a metaphor for the U.S. Navy's use of the Reserve Component for achieving its ambitious transformation on the basis of the Sea Enterprise strategy. It is required on the part of Sea Enterprise leadership to view reservists as a dynamic professional network filled with some desperately needed business skills and possessing valuable industry contacts and executive experience.


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