Playing for Keeps

Alleven, Monica
October 2006
Wireless Week;10/1/2006, Vol. 12 Issue 20, p22
Trade Publication
This article talks about mobile companies trying to grow the market for mobile gaming. According to Seamus McAteer, M:Metric senior analyst, less than 10% of people with mobile phones in the U.S. play games on their handsets. He said that making it easier to find titles will make it less intimidating for segments of the mobile subscribers that have not yet begun to play games on their phones. Matt Lederer, manager of entertainment product marketing at Sprint Nextel, said that quality is what matters.


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