TITLE

Natuzzi launching high-end stores

AUTHOR(S)
Gunin, Joan
PUB. DATE
October 2006
SOURCE
Furniture/Today;10/9/2006, Vol. 31 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Natuzzi, an Italian upholstery manufacturer, will launch a series of upscale Pasquale Natuzzi freestanding stores and flagship galleries worldwide. In addition to the high-end Pasquale Natuzzi brand, the company offers Natuzzi in the midrange and ItalSofa as a promotional line. The plan is part of the company's ongoing campaign to segment its brands into a good-better-best offering.
ACCESSION #
22671117

 

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