TITLE

BROWSER BEWARE

AUTHOR(S)
Paul, Lauren Gibbons
PUB. DATE
June 2001
SOURCE
Inc.;2001 Inc. Technology 2, Vol. 23 Issue 9, p76
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the reliability of on-line ratings services. These services rarely reflect bad experiences of consumers and designed to spotlight only the good on-line merchants. The article describes the different ranking systems utilized by Gomez.com and Forrester Research Inc., a market-research firm that offers a free on-line consumer service called PowerRankings.
ACCESSION #
22667920

 

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