TITLE

JPM Chase Launches Hispanic Campaign

PUB. DATE
October 2006
SOURCE
American Banker;10/6/2006, Vol. 171 Issue 193, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the advertising techniques of JPMorgan Chase & Co. JPMorgan's card unit in 2006 announced that it will launch a television and internet advertising campaign aimed at Hispanic-Americans. Lapiz, a Chicago, Illinois advertising firm, created the television spots, which will air on Spanish-language television networks.
ACCESSION #
22663095

 

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