Damage Control

Lippert, Barbara
October 2006
Adweek;10/2/2006, Vol. 47 Issue 36, p22
Trade Publication
The article presents a critical analysis of several advertising campaigns. The first spot in the campaign is "Birdie" which was shot in Czech Republic, in which a man tries to fly by jumping off a bridge while wearing an attached set of wings. The "Boxer" campaign is also set in the Czech Republic. Actually, it is about a boxer who prepares mightily for a match.


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