TITLE

With Questar on Board, TASA Studies Best Way to Brand

PUB. DATE
October 2006
SOURCE
Educational Marketer;10/2/2006, Vol. 37 Issue 28, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition and branding study conducted by Brewster, New York-based testing firm, Touchstone Applied Science Associates (TASA), with its newly acquired Questar. According to TASA CEO Andrew Simon, this study would help determine if the company should bid under one name. TASA focuses in test development while Questar provides operational and administrative testing service.
ACCESSION #
22653600

 

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