Delivering the Message

Medina, Alison Embrey
October 2006
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p173
Trade Publication
The article presents information on the importance of advertising in retail trade. Print and broadcast advertising has dominated the consumer market. In-store advertising is rapidly developing with technologies playing a part in targeting the consumers. Retailers are getting to know the power of digital at-retail media within their store interiors.


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