TITLE

Delivering the Message

AUTHOR(S)
Medina, Alison Embrey
PUB. DATE
October 2006
SOURCE
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p173
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the importance of advertising in retail trade. Print and broadcast advertising has dominated the consumer market. In-store advertising is rapidly developing with technologies playing a part in targeting the consumers. Retailers are getting to know the power of digital at-retail media within their store interiors.
ACCESSION #
22638476

 

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