TITLE

The Street Fighter Cross-Promotion

AUTHOR(S)
Slutsky, Marc; Slutsky, Jeff
PUB. DATE
October 2006
SOURCE
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p164
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on cross-promotion strategies in advertising. The most expensive aspect of any advertising is the cost of getting the message across to customers. One gets free distribution of one's advertising message with cross-promotion. The cost of production is minimal and one can use business or home computer to keep the cost under control.
ACCESSION #
22638474

 

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