The Street Fighter Cross-Promotion

Slutsky, Marc; Slutsky, Jeff
October 2006
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p164
Trade Publication
The article presents information on cross-promotion strategies in advertising. The most expensive aspect of any advertising is the cost of getting the message across to customers. One gets free distribution of one's advertising message with cross-promotion. The cost of production is minimal and one can use business or home computer to keep the cost under control.


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