Pumping Out Marketing

Mastroberte, Tammy
October 2006
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p149
Trade Publication
The article reports on the sales promotion methods adopted by BP SuperMart based in Necedah, Wisconsin. The store deployed an electronic display that displayed advertising and promotions on a screen installed by the fuel dispensers. It was installed by Innovation Marketing Systems Inc. This has already resulted in an improvement in sales for the stores.


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