Urban Cowboy

King, W. B.
October 2006
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p90
Trade Publication
The article presents information on convenience store operator John Benda. He is the owner of three stores, which is located in Dallas/Fort Worth, Texas. The shops caters to a population of three million residents. One of the locations is the Fuel City, which has 26 fueling stations spread over 10 acres in Dallas, Texas. Benda has seven Texas Longhorn cattle fenced in his property to promote the flavor of Texas and bring people into the store.


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