Corona Shortage Reported in Some Eastern Markets

Francella, Barbara
October 2006
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p16
Trade Publication
The article discusses the shortage of Corona Extra and Corona Light, two brands of beer from Grupo Modelo SA de CV, from the eastern markets of the U.S. Retailers have lost thousands of case sales in the summer months. The shortage became acute during August 2006. Some of the retailers faced zero inventory. Many wholesalers claimed that their stocks were low or depleted. However, the cause of the shortage is unclear and the company has not given any explicit information.


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