TITLE

Corona Shortage Reported in Some Eastern Markets

AUTHOR(S)
Francella, Barbara
PUB. DATE
October 2006
SOURCE
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the shortage of Corona Extra and Corona Light, two brands of beer from Grupo Modelo SA de CV, from the eastern markets of the U.S. Retailers have lost thousands of case sales in the summer months. The shortage became acute during August 2006. Some of the retailers faced zero inventory. Many wholesalers claimed that their stocks were low or depleted. However, the cause of the shortage is unclear and the company has not given any explicit information.
ACCESSION #
22638437

 

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