October 2006
Convenience Store News;10/8/2006, Vol. 42 Issue 12, p12
Trade Publication
The article presents information on the shopping behavior of consumers in retail stores. According to a recent survey, more than anything else, it is the changes in pricing that affect the consumers' shopping habits. 35 people said that pricing under the retailers' control affect consumers' shopping habits the most. Other factors affecting consumers' attitudes are store promotions and advertising, customer service assistance, and changes in merchandise offered.


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