New Zealand goodness crosses the Tasman

August 2006
B&T Weekly;8/4/2006, Vol. 56 Issue 2575, p13
Trade Publication
The article reports on the efforts to build up the New Zealand beauty-product label, Living Nature, in Australia. One strategy was to hire television celebrity Antonia Kidman as the brand ambassador. Kidman was conceived to be fantastic for the female grooming label because she shared the same ethics as the brand itself. Her role will involve public-relations activities rather than being the advertised face of the brand.


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