TITLE

An Auction-based pricing model for performance and revenue optimisation in mobile data services

AUTHOR(S)
Yaipairoj, Saravut; Harmantzis, Fotios
PUB. DATE
April 2006
SOURCE
Journal of Revenue & Pricing Management;Apr2006, Vol. 5 Issue 1, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Network traffic in mobile networks has grown exponentially in recent years which lead to increasing congestion, especially in data services. A pricing network resource could help resolve congestion and potentially increase revenue. However, determining the suitable congestion prices that optimise both performance and revenue of the networks could be challenging. This paper presents an auction-based pricing model that is used as an admission control mechanism for mobile data services. The proposed modelling approach allows mobile operators to improve performance of mobile data services and optimise network revenue by adjusting the reserve prices of the revenue-maximising auction (optimal auction). The paper presents numerical and simulation results illustrating the impact of the auction reserve prices on both network performance and operator's revenue. The methodology for identifying the suitable auction reserve prices for our application is also investigated.Journal of Revenue and Pricing Management (2006) 5, 32–44. doi:10.1057/palgrave.rpm.5160022
ACCESSION #
22632007

 

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