TITLE

`Powers' vs. `Star Wars' in the licensing ring

AUTHOR(S)
A.D.
PUB. DATE
June 1999
SOURCE
WWD: Women's Wear Daily;6/30/1999, Vol. 177 Issue 125, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on product licensing tied to the motion pictures `Austin Powers: The Spy Who Shagged Me,' and `Star Wars: Episode 1--The Phantom Menace.' Box-office performance of the motion pictures; Retail performance of the products; Remarks of retailers and licensees regarding the products.
ACCESSION #
2262707

 

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