TITLE

Kornmeyers rebrands, expands in Baton Rouge

PUB. DATE
September 2006
SOURCE
Furniture/Today;9/18/2006, Vol. 31 Issue 3, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Kornmeyers has expanded its business operations in Baton Rouge, Louisiana. The company has changed its name to Kornmeyers HomeSmart and has created its new brand identity, which was created by strategic designer, Grid2. Its new store has a new customer reception area, a new floor layout and an upholstery gallery, with colorful, oversized graphics and consumer-inspired photos displayed.
ACCESSION #
22624527

 

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