TITLE

Off Year

AUTHOR(S)
Larson, Megan
PUB. DATE
September 2006
SOURCE
MediaWeek;9/25/2006, Vol. 16 Issue 34, pSR11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that advertising spending on TV stations is expected to tumble in 2007 following double-digit revenue growth in 2006. According to a survey of several Wall Street firms by the Television Bureau of Advertising, national spot will decline an average of 4 percent while local spot, a single purchase of commercial time in one market as opposed to a buy-by-one-advertiser purchase in several markets will be flat.
ACCESSION #
22619905

 

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