A Three-Pronged Approach for Cookies and Crackers

September 1999
Progressive Grocer;Sep99 Supplement Category Mgmt 2000, Vol. 78 Issue 9, p8
Trade Publication
Discusses the category management of Keebler Co. with its cookies and crackers. Growth of the combination of cookie and cracker categories; Ways on how to improve category performance; Use of Keebler's Instant Data Evaluation Access Wizard category management automation technology;


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