Drive Sales With Consumer-Driven, Results-Oriented Category Management

September 1999
Progressive Grocer;Sep99 Supplement Category Mgmt 2000, Vol. 78 Issue 9, p4
Trade Publication
Discusses the consumer insights and approach to category management of Anheuser-Busch. Details on the company's approach to category management; Development and focus of category strategies; Features of consumer data on the purchase and shopping patterns of beer consumers.


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