TITLE

Mattel uses Barbie character and TLC software to enter computer market

PUB. DATE
September 1999
SOURCE
Electronic Education Report;09/01/99, Vol. 6 Issue 16, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights on Mattel Inc.'s plan to market personal computers with Hot Wheels and Barbie Web sites through a licensing agreement with Patriot Computer.
ACCESSION #
2259872

 

Related Articles

  • Barbie Invites Girls To Dot-Com Party. Guglielmo, Connie // Inter@ctive Week;10/02/2000, Vol. 7 Issue 40, p54 

    Provides information on the decision of Mattel company to update its Barbie.com Web site. Reasons for the renovation; Target audience and features of the site; How the company studied the mindset of its audience.

  • Barbie teases Web suitors. Rich, Laura; Warner, Bernhard // MediaWeek;01/19/98, Vol. 8 Issue 3, p45 

    Focuses on the challenges facing interactive agencies vying in the review by Mattel for the relaunch of its Barbie Web site. Background on the review; Concerns raised by the agencies about the selection process; Agencies vying for the account.

  • Software, licensing deal in the works at TDK, Mattel.  // Drug Store News;6/17/2002, Vol. 24 Issue 8, p109 

    Talks about the exclusive licensing agreement signed by TDK Mediactive Inc. with Mattel Inc. to publish software based on Mattel's Masters of the Universe characters. Exclusive rights given to TDK Mediactive.

  • Webb's web. Webb, Kerry // inCite;Oct2009, Vol. 30 Issue 10, p32 

    The article reviews several web sites including LinkedIn, located at www.linkedin.com, Tim O'Reilly and John Battelle's White Paper, located at www.web2summit.com/web2009/public/schedule/detail/10194 and National Portrait Gallery, located at www.npg.org.uk.

  • E-commerce pushed forward with a colossal transaction. Neil, Robert // Materials Management in Health Care;Oct2001, Vol. 10 Issue 10, p9 

    Comments on the importance of the joint venture of the two giant companies of the electronic commerce arena in health care in the United States. Views on the basic principles of commerce; Opinion on the strategy change of the companies; Impression on the rumor of the supposed partnership...

  • Sites+Sounds. Garrity, Brian // Billboard;8/4/2001, Vol. 113 Issue 31, p61 

    Presents information relating to music and the Internet as of August 4, 2001. Mention of the Plug.In conference and the discussion of music-publishing licenses at the conference; Topic of concerns about content licenses being reserved for label-backed services; Discussion of a change in the...

  • BARBIE'S DREAM SITE. Greenberg, Karl // Adweek New England Edition;08/07/2000, Vol. 37 Issue 32, pIQ4 

    Presents information on the Barbie.com site launched by Mattel company. Relaunching of the site.

  • SwetsWise eSource Manager.  // Library Journal;10/15/2008, Vol. 133 Issue 17, p22 

    The article focuses on two new projects announced by the subscriptions service SwetsWise from the Netherlands, including a product for navigating publisher licensing agreements and another for crowd-sourcing wiki endeavor to collect customer feedback. The product, eSource Manager, is intended...

  • Master Stroke. Johnston, Cavelle // License!;Sep2002, Vol. 5 Issue 8, p84 

    Reports on the master toy licensing agreement between Warner Bros. and Mattel. Details of the agreement; Potential returns; Range of properties that are covered by the licensing deal.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics