Pint of View

Lager, Marshall
October 2006
CRM Magazine;Oct2006, Vol. 10 Issue 10, p50
Trade Publication
The article discusses the reality show, "Who Wants to Be a Superhero?," hosted by Stan Lee. The contestants should possess a list of qualities to earn the top prize. Some of the things they have done during the show include helping a lost girl, helping an old lady through fighting attack dogs, walking on a beam blindfolded, rescuing a woman in a fire and keeping their secret identities. The author asserts that the so-called reality shows create negative behaviors and false expectations in customers.


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