TITLE

Beware the Faulty Satisfaction Survey

AUTHOR(S)
Arussy, Lior
PUB. DATE
October 2006
SOURCE
CRM Magazine;Oct2006, Vol. 10 Issue 10, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the market research survey to identify loyalty factors and the customer experience in a company client. The survey suggests the company client to focus on building great relationships with customers by excelling in invoicing so customers will be loyal. According to the author, companies must first study the true meaning of commitment before claiming one to customer experience.
ACCESSION #
22574209

 

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