Business Processes Must Precede Technology

Goldenberg, Barton
October 2006
CRM Magazine;Oct2006, Vol. 10 Issue 10, p16
Trade Publication
The article discusses the implementation of the customer relationship management initiatives in the business. To implement it, business functions should be determined first whether it is on sales, marketing, customer service, e-customer or business analytics. The next steps are prioritizing the functions and determining the current business processes.


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