CRM for Bleacher Creatures

Beasty, Colin
October 2006
CRM Magazine;Oct2006, Vol. 10 Issue 10, p14
Trade Publication
The article discusses customer relationship management (CRM) and its use in professional sports leagues. Leagues have multiple franchises and huge fan bases, wherein franchises use CRM products to keep fans informed of promotions, schedules and events. One example of a team that uses CRM for their franchise is the L.A. Sparks of the Women's National Basketball Association. INSET: L.A. SPARKS: A MARKETING FIRE SPREADS.


Related Articles

  • Los Angeles Sparks Ignite On Court To Win The WNBA Championship Title.  // Jet;9/24/2001, Vol. 100 Issue 15, p46 

    Reports that the Los Angeles Sparks team have won the Women's National Basketball Association title.

  • L.A. Sparks Win Second-Straight WNBA Championship.  // Jet;9/23/2002, Vol. 102 Issue 14, p46 

    Reports on the win of a second-straight Women's National Basketball Association (WNBA) title by the Los Angeles Sparks.

  • Minnesota and Los Angeles battle for the WNBA chip. DAVIS, VINCENT // New York Amsterdam News;10/13/2016, Vol. 107 Issue 42, p45 

    The article focuses on Women's National Basketball Association (WNBA) Final between basketball teams Los Angeles Sparks and the Minnesota Lynx to be held in Southern California on October 14, 2016.

  • CHAPTER 27: WOMEN'S NATIONAL BASKETBALL ASSOCIATION. Miller, Richard K.; Washington, Kelli // Sports Marketing;2014/2015, p182 

    The article presents chapter 27 of the book "Sports Marketing" which discusses the Women's National Basketball Association (WNBA) season to be held from May to September 2014. Topics discussed include the total home game attendance of several WNBA teams, including Los Angeles Sparks, Minnesota...

  • Comets Flame Out. Lemire, Joe // Sports Illustrated;12/15/2008, Vol. 109 Issue 24, p24 

    The article discusses the financial performance of the Women's National Basketball Association (WNBA). The WNBA has 7 independently owned teams, an attempt to bring in new revenue and interest in the sport. However, the Houston Comets, one of such teams, has floundered under its ownership by...

  • Hall of Famer Patsy Neal gives her take on dunking in the WNBA. Neal, Patsy // Women's Basketball;2006, Vol. 6 Issue 6, p13 

    The article addresses issues related to dunking in women's basketball in the U.S. The significance of the one-handed slam executed by Los Angeles Sparks center Lisa Leslie in the sixth Women's National Basketball Association All-Star Game on women's basketball is discussed. Information about the...

  • WNBA PLAYER OF THE YEAR. Miazga, Mike // Women's Basketball;2006, Vol. 6 Issue 6, p20 

    The article features Los Angeles Sparks center Lisa Leslie, the Women's National Basketball Association (WNBA) player of the year for 2006. Leslie averaged career bests in points, field-goal percentage and assists to lead the Sparks to the Western conference regular-season title which earned her...

  • Out of Africa. Anderson, Kelli // Sports Illustrated;06/11/2001, Vol. 94 Issue 24, following p40 

    Focuses on Mwadi Mabika, basketball player for the Los Angeles Sparks of the Women's National Basketball Association (WNBA). Biographical information; Thoughts on growing up in Zaire; Other players who have escaped from war-torn Zaire, including Philadelphia 76ers center Dikembe Mutombo.

  • Smooth Move. Anderson, Kelli // Sports Illustrated;9/21/2009, Vol. 111 Issue 11, p20 

    The article reports that Women's National Basketball Association (WNBA) star Lisa Leslie decided to retire after after the 2009 season. She is considered to be one of the best women basketball players in history, and has won four gold medals at the Olympics. Her team, the Los Angeles Sparks,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics