Bailor, Coreen
October 2006
CRM Magazine;Oct2006, Vol. 10 Issue 10, p13
Trade Publication
The article discusses how good customer service can benefit the company. Good customer service leads customers to expand their deals with the company. Companies should ensure that their front line representatives are trained and equipped with knowledge base and customer history. According to Jeff Marr, vice president of Walker Information, companies are growing by increasing the effective use of their product or service.


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