TITLE

NEWSPAPER ADVERTISING

AUTHOR(S)
Clow, Kenneth E.; Baack, Donald
PUB. DATE
March 2005
SOURCE
Concise Encyclopedia of Advertising;2005, p116
SOURCE TYPE
Book
DOC. TYPE
Article
ABSTRACT
The article presents an encyclopedia entry for newspaper advertising. Newspapers remain an important advertising venue and many types of retailers rely on newspaper advertisements. The advantages of newspaper advertisement are mentioned, including geographic selectivity as well as access to local markets in many communities. A comparison of newspaper advertisement with other advertising forms such as television advertising is presented.
ACCESSION #
22573971

 

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