Clow, Kenneth E.; Baack, Donald
March 2005
Concise Encyclopedia of Advertising;2005, p116
The article presents an encyclopedia entry for newspaper advertising. Newspapers remain an important advertising venue and many types of retailers rely on newspaper advertisements. The advantages of newspaper advertisement are mentioned, including geographic selectivity as well as access to local markets in many communities. A comparison of newspaper advertisement with other advertising forms such as television advertising is presented.


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