What Winners Want

Bair, Betsy
September 2006
Financial & Insurance Meetings;Sep/Oct2006, Vol. 42 Issue 5, p34
Trade Publication
The article presents the results of an online survey commissioned by Tourism Australia on the most motivating incentives for financial and insurance industries. Respondents considered cash and international travel the most motivating incentives. Australia is the most motivating destination as an incentive destination. Beaches appeal more to the younger generation than the older one.


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