TITLE

NOTHING BUT BLUE SKIES?

AUTHOR(S)
Thomaselli, Rich
PUB. DATE
October 2006
SOURCE
Advertising Age;10/2/2006, Vol. 77 Issue 40, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the status of direct-to-consumer (DTC) television advertising from drug companies in the U.S. Since the Food and Drug Administration's decision to relax the guidelines regarding DTC advertisements, the category has emerged from a dawdling $12 million business to a $4.1 billion category spanning some 70 advertised drugs. The history of DTC advertising is presented. INSET: 10 years later: A DTC ad timeline.
ACCESSION #
22567860

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics