TITLE

Cyberstars: Ogilvy, IBM top new media awards

AUTHOR(S)
Wentz, Laurel
PUB. DATE
July 1999
SOURCE
Advertising Age International;07/12/99, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that OgilvyInteractive and its client IBM Corp. are the world's biggest winners of new media awards for creative work in a ranking compiled for the periodical `Advertising Age International'. Description of the online campaign developed by the agency for IBM; Awards won by the IBM campaign; Views on the capability of the agency to mount interactive advertising campaigns.
ACCESSION #
2256572

 

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