TITLE

Nokia's success proves brand vision is crucial

PUB. DATE
September 2006
SOURCE
Media: Asia's Media & Marketing Newspaper;9/22/2006, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how a strong combination of product design and marketing can help a business achieve a commanding position in the market, referring to the emergence of Nokia Corp. as the numero uno brand. Nokia emerged in pole position of the annual survey of Asia's best brands. Understanding consumer needs and desires and using that knowledge to help shape and sell its product has enabled it to overtake its rivals and assume a leadership position at the top of the chart.
ACCESSION #
22565325

 

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