TITLE

Segmenting the Over 50s' Market

AUTHOR(S)
Metz, David
PUB. DATE
October 2006
SOURCE
Marketing Review;Fall2006, Vol. 6 Issue 3, p231
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The over 50s' market is large and growing. This paper reviews possible approaches to segmentation. Four generic approaches are identified: by age, by income, by life stage and by lifestyle. The features and applicability of each are considered, as well as their possible use in combination with one another and with product-specific segmentation schemes.
ACCESSION #
22546263

 

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