Segmenting the Over 50s' Market

Metz, David
October 2006
Marketing Review;Fall2006, Vol. 6 Issue 3, p231
Academic Journal
The over 50s' market is large and growing. This paper reviews possible approaches to segmentation. Four generic approaches are identified: by age, by income, by life stage and by lifestyle. The features and applicability of each are considered, as well as their possible use in combination with one another and with product-specific segmentation schemes.


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