TITLE

Luxury market is growing faster than we're feeding it

AUTHOR(S)
Epperson, Jerry
PUB. DATE
October 2006
SOURCE
Furniture/Today;10/2/2006, Vol. 31 Issue 5, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reflects on the result of the study conducted to assess the education provided by the business sectors to the consumers, in Great Britain. The author comments that 63% of luxury spenders are motivated by enjoyment and pleasure, 42% are interested on the quality of life, and 10% are particular on status standing. The author interpreted the statistics as an existence of a poor education given to consumers concerning features and benefits of high-quality products.
ACCESSION #
22543488

 

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