Mail, Patricia D.; Hawkins, Elizabeth H.; Radin, Sandra; La Marr, C. June; Blume, Arthur W.; Chan, Karen K.; Larimer, Mary; Chastain, Chris; Goines, Marie A.
March 2005
American Journal of Health Studies;2005, Vol. 20 Issue 1/2, p99
Academic Journal
Focus groups are helpful to elicit qualitative data that can be used to develop marketing approaches, test cross-cultural materials, and develop culturally-appropriate interventions. Infocus group discussions, unexpected perspectives may arise that suggest other avenues of research. Several such insights came from focus groups that were convened to review various aspects of a collaborative research project. Adolescents suggested that a desire for respect can replace truth telling between a patient and a physician and that strangers are more desirable interviewers when sensitive personal information is discussed. This brief report provides information about focus groups in research, a description of the collaborative project, and a review of the findings from the youth focus groups.


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