TITLE

Hyundai aims ad campaign at Chinese immigrants

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 1999
SOURCE
Automotive News;8/30/1999, Vol. 73 Issue 5835, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign and marketing program of Hyundai Motor America Co. which attempts to attract the Chinese immigrants in California. Approach included in the campaign; Reasons for the wide market base involving immigrants; Similar advertising approach of other automobile companies.
ACCESSION #
2251896

 

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