TITLE

New Toyota sales channel lures younger buyers

AUTHOR(S)
Treece, James B.
PUB. DATE
August 1999
SOURCE
Automotive News;8/30/1999, Vol. 73 Issue 5835, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing efforts of Toyota Motor Corp. which aims to attract young automobile buyers in Japan. Increase in car sales at its Netz channel; Success of Toyota's Mega Web automotive theme park in the Tokyo Bay recreation district; Strong sales for its Vitz model.
ACCESSION #
2251861

 

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