TITLE

MPV ads push substance, style

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 1999
SOURCE
Automotive News;8/30/1999, Vol. 73 Issue 5835, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the television commercials for Mazda North American Operations' MPV minivan that aims to target the parents customer base in the United States. Television debut of the commercial on September 6, 1999; Other components of the promotional campaign.
ACCESSION #
2251854

 

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