Identity of UK brands to be protected by EU law

Watts, Andrew
September 2006
Farmers Weekly;9/1/2006, Vol. 145 Issue 9, p26
Trade Publication
The article provides information on the Food Chain Initiative launched by the Country Land and Business Association (CLA) in Great Britain. It is said that the main objective of the initiative is to safeguard the reputation and quality of British agricultural products. CLA Food Chain Initiative director Charles Trotman emphasizes the need to protect British regional and local products under a European Union law.


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