Sweet relief

Major, Meg
September 2006
Progressive Grocer;9/1/2006, Vol. 85 Issue 12, p84
Trade Publication
This article deals with the success of Lititz, Pennsylvania-based Stauffer's with its in-store bakeries. The key is to consistently lead with high quality. According to Mike Huegel, deli/bakery director at Stauffer's, if people are going to indulge, they want the best. Throughout 2005, Stauffer's has seen great success with a multimedia television marketing program supported by a cross-merchandised BOGO, which Huegel claims has really worked well. INSETS: GM/Pillsbury's bite-sized treats;Dawn debuts new Weight Watchers treats.


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