A league of its own

Major, Meg
September 2006
Progressive Grocer;9/1/2006, Vol. 85 Issue 12, p80
Trade Publication
This article reports on the opportunities presented by Super Bowl as a selling event for supermarkets in the U.S. With statistics pegging the average Super Bowl party head count at 18, there is a certain amount of inherent pressure on party hosts to plan a menu that is both easy and appetizing. Sales opportunities are exceptional for avocados on Super Bowl, notes Jan De Lyser of the California Avocado Commission, reiterating the importance of adequate supplies and aggressive promotions.


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