TITLE

Double header

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
September 2006
SOURCE
Progressive Grocer;9/1/2006, Vol. 85 Issue 12, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the Price Chopper farmer's market in Roeland Park, Kansas. Farm-fresh produce is not its only calling card: The 75,000-square-foot store also features some of the latest trends in Hispanic merchandising, to address the area's ethnic makeup, which is primarily Mexican. The sub-warehouse format's artistic touch is prominent outside the store. Behind the exterior windows is a mural of huge photographs that conveys the farmers' market strategy. INSET: KC masterpiece.
ACCESSION #
22513035

 

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