Pump up the volume

McTaggart, Jenny; Major, Meg
September 2006
Progressive Grocer;9/1/2006, Vol. 85 Issue 12, p20
Trade Publication
This article deals with the popularity of fuel rewards program as a promotional tool for supermarkets in the U.S. The basic premise of these programs is that by letting shoppers earn discounts toward gasoline purchases when they shop in the supermarket, retailers will gain more loyal shoppers and a broader customer base. As a general rule, supermarket fuel promotions are largely considered cost programs and break-even propositions at best. INSETS: Hot list;The alternative.


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