TITLE

Caught in the Web

AUTHOR(S)
Lempert, Phil
PUB. DATE
September 2006
SOURCE
Progressive Grocer;9/1/2006, Vol. 85 Issue 12, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the growing Internet usage among consumers have direct implications for the grocery industry. The Internet is a rapidly growing medium of socializing for the Generation Y group. Ninety-one percent of online households use a search engine once a week or more. The technologies available to consumers are also changing the way they shop for food bargains. Several new deals have surfaced that will make online coupons more available to consumers than ever.
ACCESSION #
22513031

 

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