Safeway invades England with gift card subsidiary

September 2006
Progressive Grocer;9/1/2006, Vol. 85 Issue 12, p11
Trade Publication
This article reveals the plans of Safeway Inc. to export its successful gift card business to Great Britain in 2006. Blackhawk Network, established as a separate business unit in 2001 to capitalize on store traffic at Pleasanton, California-based Safeway and other retailers, is now the largest provider of third-party gift cards in the U.S. and Canada. Safeway is expanding to Britain in 2006 with the opening of an office in Peterborough, England.


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