TITLE

Led by Ray & Stewart, Crown Eyeing 25% Sales Increase in 2006

PUB. DATE
September 2006
SOURCE
Book Publishing Report;9/25/2006, Vol. 31 Issue 37, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the financial performance of Crown Publishing Group in New York. The company has reported a net increase of revenue of 19 percent in 2005 over its 2004 financial performance. The improvement of its revenue was due to its strategy of focusing nonfiction reading materials. Jenny Frost, president of the company, has mentioned that the increase of its sales was attributed to the sales percentage of books made by Rachael Ray, Mark Leyner and Martha Stewart.
ACCESSION #
22499096

 

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