TITLE

ONLINE, MOBILE DRIVING 2006 AD SALES INCREASE

AUTHOR(S)
Lisotta, Christopher
PUB. DATE
September 2006
SOURCE
Television Week;9/11/2006, Vol. 25 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a report by private equity firm Veronis Suhler Stevenson which revealed that communications spending will increase in 2006, driven by double-digit growth in online and mobile services provided by traditional media companies plus the expansion of branded entertainment, custom publishing and public relations. Spending on Internet and mobile advertising, marketing and paid content through traditional media companies is expected to reach $25.5 billion by the end of 2006.
ACCESSION #
22478295

 

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