Let the games begin

Brown, Karen
December 2005
CED;Dec2005, Vol. 31 Issue 13, p50
Trade Publication
The article focuses on gaming services and business models offered by the cable television industry. It is informed that cable operators are looking for ways to offer them a better way to play. Moreover, there is a range of revenue models and delivery methods available to help them score with customers and find new revenue in the process. One reason cable operators are offering gaming services is that it extends well beyond the stereotypical 15-year-old boy with his Sony Playstation2 console. Comcast Corp. has offered parallel zones for casual and hardcore games when it launched its online Games channel in 2003.


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