Red roof purchase to propel Accor to No. 3 in guestrooms worldwide

Whitford, Marty
August 1999
Hotel & Motel Management;Aug99, Vol. 214 Issue 14, p33
Trade Publication
Examines how Accor Group's acquisition of Red Roof Inns will impact the lodging industry. Strengthening of Accor's position in the United States limited-service lodging market; Existence of growth opportunities in the budget and economy hotel sectors; Major hotel holdings of Accor; Accor's strategy of developing products specifically designed for North America.


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