TITLE

Red roof purchase to propel Accor to No. 3 in guestrooms worldwide

AUTHOR(S)
Whitford, Marty
PUB. DATE
August 1999
SOURCE
Hotel & Motel Management;Aug99, Vol. 214 Issue 14, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines how Accor Group's acquisition of Red Roof Inns will impact the lodging industry. Strengthening of Accor's position in the United States limited-service lodging market; Existence of growth opportunities in the budget and economy hotel sectors; Major hotel holdings of Accor; Accor's strategy of developing products specifically designed for North America.
ACCESSION #
2245614

 

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